Ferrari Maserati of Vancouver's state-of-the-art facility features three floors, a vehicle display elevator, sleek contemporary European architecture and a glass exterior that makes for a grand exhibit. Explore Ferrari Maserati of Vancouver's website at

Dealer Profile Written by Ferrari North America

"Ferrari buffs who debate about how the brand's four modern supercars - the 288 GTO, F40, F50 and Enzo - "stack up" against each would have been well advised to visit the new Ferrari of Vancouver dealership on Burrard Street earlier this year. There, at the grand opening and for nine months following, they would have seen the four special models stacked upon one another in a special display rack, easily visible through the new store's glass exterior wall. Special LED lighting made the display an especially dramatic site at night.

The four Ferrari supercars belong to the dealership's owner, Brian Ross, who also channels his passion for Ferraris into collecting vintage models. The site of the four gleaming red cars caused passersby to stop their cars and take photos from the median that separates the two-way traffic on Burrard Street, according to Richard Sherbert, vice president of operations for Ferrari of Vancouver. The four cars have since gone back to Ross's private collection in the U.S., but Sherbert said other Ferraris, likely vintage models from Ross's collection, will eventually take their place on the special display.

The gleaming new Ferrari of Vancouver facility replaced an older dealership store located about six kilometers away. The new building boasts 35,000 square feet of space over a parking structure. The Ferrari showroom occupies the first floor, with room for three cars; the Maserati showroom has the second floor, and the third floor showcases the dealership's luxury used cars inventory.

"This is a much better location than the previous building," said Sherbert. "We're now in the heart of the high-line automobile shopping row in Vancouver."

The Ferrari of Vancouver service department offers eight bays and four Ferrari technicians. A glass wall separating the showroom and service area offers customers the chance to view their cars getting serviced. There's another glass-walled observation area in the second-floor customer lounge. The new Atelier section, located in a large configuration room, adds to the excitement of buying a Ferrari from the dealership. Clients can see and touch the various seat options, leathers, wheels and brake options, and more.

Sherbert described his team of 14 employees as "intensely focused" on customer satisfaction. The dealership is active in the car enthusiast community, its website recently promoting a "Viva Italia Gran Rally Turismo" event hosted by the Vancouver-based Club Trofeo.

Ferrari of Vancouver this past spring repeated its role as the Official Automobile Sponsor for the River Rock Resort ITM-NSR Model Look North America 2011. Open to women ages 15-26, the event culminated in the Third Glamour Gala Dinner benefiting the BC Cancer Foundation.

If you live in the Vancouver area or are planning to visit, make sure to stop by the new Ferrari of Vancouver dealership facility, and be on the lookout for a special "stack" of Ferraris in the near future. "